NXP recently launched a podcast on vehicle electrification hosted by EE Times and Embedded.com editor Nitin Dahad. Nitin is joined by NXP’s Jens Hinrichsen, the executive vice president and general manager of Business Line Advanced Analog. The episode is timely, based on industry developments and the steady growth of EVs, even in a relatively unpredictable year for carmakers.

Not long-ago, electric vehicles were an interesting addendum to the mix of vehicles that carmakers offered. While they were important indicators of a new direction in the automotive industry, they were largely niche offerings, more akin to a brand concept than a serious financial undertaking. What a difference a few years make…

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