WiFi & LoRaWAN® in-store retail analytics by Kerlink & Smart Traffik

Marketing studies show that consumers increasingly combine physical and digital shopping experiences. “Phygital” techniques leverage innovative tools and put cutting-edge technologies within reach of the general public to make in-store shopping more responsive and interactive, which strengthens customer loyalty.

Kerlink and Smart Traffik have built a responsive end-to-end system combining Wi-Fi and LoRaWAN to enable retail outlets to create personalized shopper experiences and build brand loyalty by enhancing visitor in-store journeys…